韩义翻译：How to Target Users within Social Media 怎样定位社区媒体用户

韩义翻译：How to Target Users within Social Media 怎样定位社区媒体用户

One important aspect of social media optimiza­tion is finding individuals interested in your prod­ucts or initiatives. One way to approach this is to find key influencers within a social network that might be interested in your offering.社区媒体优化很重要的一个方面就是找到对你产品有兴趣的个体。有一种方法来找到相应的社区媒体群体应该会让你感兴趣。
This can be a difficult challenge at times therefore targeting and approaching the right people is key. With the help of Google one can alleviate some of the challenges that occur when searching for these people inside each network, as each network can be finicky when it comes to searching for users.这可以看做是一个很难的挑战对于锁定以及接近相应的群体。借助google是一种可以缓和对于搜索一推用户每个社区在搜索其用户的时候会过分详细，那是我们不需要的。
With the right search query used in Google, it is fairly easy to find these individuals. Here is one example: “site:facebook.com/people led zeppelin”正确的在Google使用相应query可以更简单的发现这些群体。举个例子：“site:facebook.com/people led zeppelin”
In this query, we took Facebook.com, which indexes profiles pages with personal interests (so long as that user has not turned off that feature in privacy settings) Now that you are able to find users on Facebook who have stated interest in Led Zeppelin you can approach them with much more certainty that they would be interested in your offering or service.在这个query里，我们选择了Facebook.com，用来提取个人兴趣资料（在用户没有关闭隐私选项的时候）现在有可以找到facebook用户中谁对Led Zeppelin有兴趣，你可以介绍你服务中他们感兴趣的部分来接近他们。
Once you have identified a group of users to outreach to you need to fine tune your pitch. I find success when the pitch typically is short, sweet, and to the point. Remember users on social networks are there to “hang out” per see and don’t want to be lambasted by pushy marketers, so make sure your offering is irresistible.一旦你确定了一个你需要宣传的组群，记住缓和你的言辞，我发现用短小精悍又恨吸引人的语句会这很管用。记住社区用户可不喜欢被专业推销员死侃，所以确保你的服务时无法抗拒的
In the above example, we found users who are fans of Led Zeppelin, on Facebook, however this can be done on many other Social Networks. Below are example searches to use on 8 different social networks:在上面的例子里，我们可以找出facebook中有谁是Led Zeppelin的fans，同样这种方式也可以在很多其他社区媒体中使用，下面是就是8个不同社区媒体的搜索例子：
Linkedin
site:linkedin.com inurl:in “social media expert”
Bebo
site:.bebo.com inurl:profile inurl:bebo “social media expert”
CafeMom
site:www.cafemom.com inurl:cafemom.com/home/ “stay at home mom”
Facebook
site:facebook.com/people “led zeppelin”
Flickr
site:flickr.com/people “@gmail”
Twitter
site:twitter.com -inurl:statuses -inurl:status “social media expert”
MySpace
site:profile.myspace.com inurl:myspace inurl:fuseaction “go to nc state”
YouTube
site:youtube.com/user “social media expert”
以上翻译对做外贸推广的朋友会有点用处，当然对于国内的校内开心之类的网站也有相应的搜索方案，韩义会到时候撰写相应的技巧供国内SEOer参考的，谢谢阅读！
翻译：韩义地址：http://www.kanseo.com/how-to-target-users-within-social-media.html